Colfelt's Experience Design
In Focus at the moment - title

Evocative painted image of a woman's face


UX Design that creates an emotional response

The experience design community have grappled for years with making products and services useful and usable, with varying degrees of success.

The next frontier is to ensure our work evokes an emotional response. Why does it matter? What responses should we try to evoke? How do we do it? These and more questions are discussed within.